“Creativity is contagious pass it on”. Albert Einstein.
A statement that is widely used by marketers and creatives to help commercialise ideas and motivate innovation through brainstorming or product development. With every attempt to create something new there can be setbacks, it can also inspire others to think creatively. Focusing on an idea at hand can lead to an obsession and demand of creating more. Thinking creatively pushes the boundaries to evolve and transform our creativity obsessions and makes them contagious for everyone to share.